High-protein, alcohol-free beer? The end times are here. But surely some of these ubiquitous protein drinks are drinkable … aren’t they?
As someone who is not unlikely to be tasting wine at 10am on a Tuesday, I am clearly not best placed to offer health advice. But, for the purposes of this column, I can tell you that every day most adults need 0.75g protein for every kilogram of body weight. This is achievable through a wholefood diet (nuts, pulses, eggs), although some people, namely athletes, supplement that with protein powders to support really quite profound levels of exertion.
In case it has escaped your notice, protein is a big deal right now, and products reformulated with added protein are popping up all over the place; it’s a phenomenon linked to the rising popularity of weight-loss drugs. Trouble is, they’re marketed at everyone, and it could be very easy to feel that you’re cheating yourself if you don’t opt for these enhanced versions of ordinary products, which in drinks terms range from protein iced coffee to protein smoothies, protein sodas and even protein beers.